Positioning & Messaging
Product Positioning & Messaging
How I defined Conductor's ideal customer profile, developed its value proposition, and positioned the product for US B2B SaaS customers.
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My Work
A selection of my work across product positioning, competitive intelligence, customer research, go-to-market strategy, product launches, demand generation, and customer acquisition, including how I use AI, automation, and agentic workflows to build and scale growth initiatives.
Conductor
Founding GTM Lead
Positioning, demand generation and commercial measurement for a US B2B SaaS platform.
GTM Automation
Outbound GTM Automation
How I built an automated outbound system combining prospect research, lead enrichment, email verification, and personalized outreach.
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Go-to-Market
Go-to-Market Strategy
How I developed Conductor's GTM plan, covering target segments, acquisition channels, campaign execution, and performance measurement.
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Koppoh
Technical Product Marketing Manager
End-to-end GTM, acquisition and revenue systems for a B2B EdTech product.
Product-Market Fit
Product-Market Fit & Early Traction
How I helped Koppoh acquire its first 200 users in approximately one year with less than $800 in marketing spend.
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Paid Acquisition
Paid Acquisition & Automation
How I automated Meta Ads campaign workflows, from campaign setup and execution to performance monitoring and optimization.
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Landing Page & Conversion
Business of Photography Landing Page
How I built the Business of Photography landing page, contributing to $10,000 in course sales.
Whoosh Logistics
Product Marketing Manager
Activation, retention and acquisition for a logistics SaaS product.
Relaunch & GTM
Product Relaunch & GTM
How I supported the Whoosh app relaunch through product messaging, launch campaigns, and customer acquisition initiatives.
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Lifecycle Marketing
User Onboarding & Lifecycle Marketing
How I developed automated onboarding and lifecycle communications to support user activation and engagement.
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Customer Acquisition
Customer Acquisition Strategy
How I developed targeted acquisition campaigns to attract new users, communicate Whoosh's value proposition, and drive app signups.
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TBT Agro Commodity
Product Marketing Associate
Messaging and go-to-market for a B2B agro commodity platform.
Messaging
Product Messaging & Value Proposition
How I contributed to developing the app's messaging, translating product features into clear customer benefits and value propositions.
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Lead Nurturing
Lead Nurturing Strategy
How I developed email and WhatsApp nurturing sequences to educate prospects, communicate product value, and move potential customers toward conversion.
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Go-to-Market
Go-to-Market Strategy
How I developed TBT Agro's GTM plan, covering target customer segments, product positioning, acquisition channels, and strategies for bringing the platform to market.
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Accinvest
GTM Lead
Demand generation and founder acquisition for a Web3 accelerator.
Founder Acquisition
Web3 Founder Acquisition
How I identified and qualified Web3 founders seeking funding, developing a targeted prospecting approach to connect startups with investment opportunities.
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Independent Products
Founder / Builder
Product Launch & Messaging
NEXORA
How I planned, designed and launched the NEXORA learning app, leading its messaging, research, sales strategy and pre-order and launch to $1,000.
AI Product
JapaLearn AI
How I am building JapaLearn AI, an AI migration planning app for Nigerians and Africans, from the product to the marketing and systems.
LMS Build
Fastlane LMS
How I built Fastlane, the learning app a top creator uses to deliver a product that has made over $5,000 USD in sales.
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