Resume

Founding GTM Lead

Conductor

Current

Aug 2026 to Present· Remote

• Own the commercial engine and go-to-market strategy for a B2B SaaS product, positioning the platform around Time Intelligence.
• Define the ICP, buyer journey and sales narrative for a category-defining product, and turn them into repeatable sales enablement.
• Lead demand generation, sales enablement and growth experimentation across paid, outbound and lifecycle motions.
• Build the commercial measurement system that connects acquisition and activation activity to revenue outcomes.
• Partner with Product, Sales and Customer Success around one positioning story and one set of commercial metrics.

Technical Product Marketing Manager

Koppoh

Mar 2025 to Sep 2026· Remote

• Owned end-to-end GTM and revenue strategy for a B2B EdTech product, building the funnel, positioning, content system, automation and commercialization process from the ground up.
• Took the product from 0 to 200 paying B2B customers, generating an estimated $20K–$30K in revenue at $200–$300 per customer and roughly 45x ROAS on ₦355,748 of Meta ad spend.
• Built the GoHighLevel CRM pipeline, lead-scoring and enrollment workflows that connected acquisition, qualification, follow-up and conversion into one repeatable revenue system.
• Developed positioning, campaign messaging and launch content while coordinating content, social and design teams around a shared GTM plan.
• Built sales enablement and conversion processes that gave customer-facing teams clearer qualification, follow-up and enrollment workflows.

GTM Lead

Accinvest

Jan 2025 to Mar 2025· Remote

• Owned B2B demand generation and channel enablement for a Web3 startup accelerator, building founder and partner pipeline across paid, outbound and account-based motions.
• Executed LinkedIn Ads and channel campaigns that reduced CPL by 25% and achieved 10x ROAS.
• Built Apollo CRM outbound automation and targeted founder outreach, doubling client acquisition and securing 10+ high-value B2B partnerships.
• Partnered with Product and Sales on sales demos, vertical use-case messaging and investor-to-founder engagement workflows.
• Defined the ICP and messaging for accelerator cohorts, turning product capability into vertical use-case stories.

Product Marketing Manager

Whoosh Logistics

Mar 2024 to Dec 2024· Remote

• Owned activation, growth and retention strategy for a logistics SaaS product, identifying activation and retention as the primary constraints to scalable growth.
• Led product-led growth and multi-channel GTM for the V2 launch, growing downloads roughly 5x to about 5,000 and increasing sign-ups 250%.
• Increased user activation 400% and reduced churn 30% through retargeting, CRO, onboarding and retention initiatives informed by customer behaviour.
• Built sales enablement and conversion frameworks that improved demo-to-close rate by 45%.
• Ran customer research and behavioural analysis to sharpen the ICP, positioning and lifecycle messaging.

Product Marketing Associate

TBT Agro Commodity

Jan 2023 to Feb 2024· Remote

• Supported product positioning, buyer research and go-to-market collateral for B2B agro commodity trading.
• Ran prospect research and outreach that fed a qualified buyer pipeline across multiple export markets.
• Built the market research and messaging foundation that shaped how the offer was presented to international buyers.
• Partnered with sales to track buyer conversations and refine targeting across commodity categories.
• Contributed to B2B e-commerce activity that supported roughly $500K in transaction value.