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Tomide Williams

AI Assistants

I build AI assistants, agents, and internal tools that help me work more efficiently across product marketing, research, content, and campaign execution. Here are some of the systems I've created and how I use them.

  • Research

    Competitor Analysis Agent

    An agent that reads a competitor's landing pages and live ads, then breaks down their positioning, messaging hierarchy, objection handling and calls to action. It scores each page against a 100 point rubric and maps what every competitor is saying, so the gaps stand out.

    1. In

      Competitor URLs and ad libraries

    2. Agent

      Scores messaging and offers

    3. Out

      Battlecard and gap map

    What it helps accomplish

    Shows where a product can say something its competitors are not saying. I use it to build battlecards, sharpen positioning and decide what to test before a launch.

    • Claude Code
    • Firecrawl
    • Meta Ad Library
    Demo coming soon
  • Analytics

    Marketing Analytics Dashboard

    A private dashboard I built for Koppoh's Business of Photography launch. It pulls live funnel data from GoHighLevel and shows quiz submissions, community joins, sales ready leads, enrolments, source performance, lead quality and revenue against target, without exposing any lead's personal details.

    1. In

      GoHighLevel funnel data

    2. Agent

      Aggregates stages and sources

    3. Out

      Live funnel dashboard

    What it helps accomplish

    Replaces manual spreadsheet reporting. The whole team can see where the funnel is leaking and which sources bring qualified leads, so budget and follow up go where they work.

    • Next.js
    • GoHighLevel API
    • Vercel
    Demo coming soon
  • Messaging

    Product Messaging Assistant

    An assistant loaded with the positioning and ICP frameworks I use as a product marketer. Give it a product, its customers and its competitors, and it drafts the positioning statement, buyer personas, value propositions and a messaging hierarchy from headline down to proof points.

    1. In

      Product and customer notes

    2. Agent

      Applies positioning frameworks

    3. Out

      Messaging hierarchy

    What it helps accomplish

    Turns product features into customer benefits quickly and keeps every channel on the same story. I use it to get a first draft in minutes, then sharpen it with real customer evidence.

    • Claude
    • Positioning frameworks
    • ICP scoring
    Demo coming soon
  • Messaging

    Webpage Copy Assistant

    An assistant that writes and audits webpage copy. It drafts headlines and page sections with proven frameworks like PAS and BAB, then reviews a live page for headline clarity, call to action placement, trust signals and message match with the ad that sends traffic to it. A final pass strips out wording that reads like AI.

    1. In

      Brief or live page

    2. Agent

      Writes and audits the copy

    3. Out

      Tested page copy

    What it helps accomplish

    Gets landing pages and website copy from a blank page to a tested draft faster, and finds the conversion leaks on pages that already exist.

    • Claude
    • Landing page audit
    • Message match checks
    Demo coming soon
  • Messaging

    Email Messaging Agent

    An agent that writes plain text email sequences built to reach the primary inbox. From an offer and an ICP it drafts subject lines, preview text and full nurture or outreach sequences, then runs a pre launch check for spam triggers, link count and a clear reply ask.

    1. In

      Offer, ICP and list

    2. Agent

      Writes and pre flights the copy

    3. Out

      Plain text sequences

    What it helps accomplish

    Turns an offer and a list into short, human emails that earn replies, and catches deliverability problems before they hurt sender reputation. I use it for lead nurturing and cold outreach.

    • Claude Code
    • Smartlead
    • Deliverability checklist
    Demo coming soon
  • Content

    Campaign Content Assistant

    The content system behind my own Instagram and LinkedIn. It plans the week from eight content buckets, drafts posts and carousel copy in my voice, checks the tracker so nothing repeats, and renders carousel slides ready to publish. The same approach produces design and video briefs for campaigns.

    1. In

      Content buckets and tracker

    2. Agent

      Plans and drafts in my voice

    3. Out

      Posts and carousels

    What it helps accomplish

    Keeps a steady publishing rhythm with far less manual work, and turns one idea into posts, carousels and scripts across channels.

    • Claude Code
    • Google Sheets
    • Google Drive
    Demo coming soon
  • Campaigns

    Meta Ads Strategy Agent

    An agent connected to the Meta Marketing API that reads campaign data and audits structure, creative fatigue, audience overlap and tracking setup. It also studies competitor ads in the Ad Library and writes new ad variants based on what is already working.

    1. In

      Ads account data

    2. Agent

      Audits structure and fatigue

    3. Out

      Prioritized test plan

    What it helps accomplish

    Finds wasted spend, flags tired creative early and recommends what to test next, so campaigns improve week by week instead of by guesswork.

    • Claude Code
    • Meta Marketing API
    • Meta Ad Library
    Demo coming soon
  • GTM

    Outbound GTM System

    The outbound engine I built for Conductor. It scores accounts against a tiered ICP, finds contacts, verifies every email, and writes short first touch messages anchored to a real buying signal such as funding, a sales hire or a public booking link. Sequences are checked before launch and then loaded into Smartlead.

    1. In

      ICP and trigger signals

    2. Agent

      Builds, verifies and writes

    3. Out

      Verified lists and sequences

    What it helps accomplish

    Replaces broad list blasting with small, verified, signal based campaigns. It protects sender reputation and keeps every message relevant to the person receiving it.

    • AI Ark
    • mails.so
    • Smartlead
    Demo coming soon
  • Analytics

    Marketing Report Generator

    An assistant that turns weekly campaign numbers into a branded report for leadership. It follows my product marketing reporting structure, with performance charts, status pills, blockers and next steps, and exports a clean HTML or PDF file in the company's brand.

    1. In

      Weekly campaign metrics

    2. Agent

      Structures the PMM report

    3. Out

      Branded PDF report

    What it helps accomplish

    Cuts reporting from hours to minutes and gives stakeholders one clear read on what worked, what is stuck and what happens next.

    • Claude Code
    • HTML to PDF
    • Brand system
    Demo coming soon
  • Operations

    AI Business Operations Agent

    An n8n agent that reads incoming business email, classifies each message into one of six categories and acts on it. Sales enquiries go into the CRM, meeting requests get proposed slots, and anything involving money waits for human approval in Slack. A summary lands every evening.

    1. In

      Incoming business email

    2. Agent

      Classifies and routes

    3. Out

      CRM entries, tasks and alerts

    What it helps accomplish

    Keeps leads and customer messages from slipping through while a person stays in control of every sensitive decision.

    • n8n
    • Groq
    • GoHighLevel
    • Slack
    Demo coming soon