All work
Product Launch & Messaging
NEXORA
How I planned, designed and launched the NEXORA learning app, leading its messaging, research, sales strategy and pre-order and launch to $1,000.
Context
NEXORA is my programme. Customers who had already paid needed one place to watch the curriculum on their phones and pick up where they left off.
Work completed
A landing page that explains the programme and how to get in.
An installable web app with a structured curriculum, progress tracking, favourites and lesson reviews.
Access limited to paying customers by email, and a personal launch email to each of them.
Results
- A pre-order validated the product and made $1,000 before launch.