Analytics Dashboard
Compare campaigns and track messages sent, delivery, replies, positive responses and meetings in one report.
Video walkthrough
Video walkthrough coming soon.
Problem
Campaign reports are hard to compare when they use different definitions. Teams need to see the numbers behind each rate and know which campaign they are looking at.
Solution
I built a dashboard that calculates a funnel from campaign records. It shows sent messages, delivered messages, replies, positive replies and meetings. A filter updates the whole report. The CSV export follows the same selection.
Try the analytics build
Runs locally in your browser. No live contacts, emails or CRM records are changed.
Technical details
Delivered messages equal sent minus bounced. Reply rate is replies divided by delivered messages. Positive replies and meetings remain separate outcomes. The demonstration contains three fictional campaigns, with totals calculated from those rows.
Current integration status
This dashboard has no live sending or CRM feed, stakeholder-adoption data or revenue attribution.
Results
All campaign records are synthetic. These figures show the calculations and filtering; they are not results from a campaign I ran.
Reflection
Next I would connect a sending platform and CRM, add reporting dates and document attribution rules. I would check the report against source data before using it for weekly decisions.